Spring Clean your Marketing
approx 5 minute read
Dust off the digital cobwebs.
Here are 5 ways to freshen up your brand.
Spring cleaning isn’t just about dusting shelves or finally vacuuming behind the sofa.
It’s also the perfect time to freshen up your online brand.
Think of it as tidying your digital shop window, ready to catch the eye of new visitors and keep your regular customers coming back.
Here’s how to refresh your marketing this spring, without even putting on gloves. Unless you want to.
5 things to make ship-shape this spring
Plus, we’ll give you 3 actionable tips for each one.
1. Dust off your website content
Think of your website as where guests arrive, and first impressions matter. Stale content and outdated promotions are the digital equivalent of dusty curtains and cobwebs.
Start by clicking through your site as if seeing it for the first time. Are there old events lingering around? Expired promotions still hanging about? Bin them.
Simplify your messaging and navigation while you’re at it. Make sentences shorter and easier to read. Keep the tone conversational. Your visitors will thank you for making their lives easier.
Quick cleaning tips:
- Delete expired offers and promotions
- Check for broken links (Google doesn’t like them either)
- Freshen up your ‘about us’ page with new photos or updated team info
2. Time for a visual spruce-up
Visuals aren’t just decoration. They’re the first thing your customers see and help tell your story. If your images feel a bit last-season, it’s time for a quick revamp.
Swap out old stock photos for something fresh and relevant. Consider seasonal graphics or a temporary colour refresh to inject new life into your pages. Even small tweaks like changing banner images can help your site feel current.
Easy visual wins:
- Update homepage banners
- Replace outdated or low-quality images
- Experiment with short videos or animated graphics
3. Shine on social this spring
Your social media profiles are like your brand’s wardrobe. And wardrobes need regular clearing out. Profiles full of old, irrelevant posts or outdated info aren’t exactly appealing.
Check your profile pictures and cover images. Are they consistent across platforms? Do they reflect your current brand personality?
Next, update your bio. Keep it short, sharp, and full of character. People should instantly understand who you are and what you do.
Finally, pin something fresh and relevant at the top of your feeds. Seasonal content or a new campaign will instantly signal to visitors that you’re active and engaged.
Quick social fixes:
- Update your profile pictures and banners
- Refresh your bio to reflect current offers
- Pin your latest promotion or seasonal campaign
4. Don’t let SEO gather dust
SEO is like tidying up behind the furniture. Out of sight, easy to forget, but essential to keep your digital house healthy.
Keywords change, trends shift, and Google never stops tweaking its algorithms. Take a moment to review your keyword strategy. Are you targeting the right phrases for what you offer now?
Quick wins include updating your metadata titles and descriptions. Make sure they’re clear, concise, and appealing to humans. But Google will approve of this also.
Don’t forget local SEO. Make sure your Google Business Profile is up to date. Correct opening hours, fresh images, and recent reviews all help push you higher in local search.
SEO tidy-up tasks:
- Review and refresh keyword choices
- Update metadata on key pages
- Check your Google Business Profile details
5. Make inboxes bloom, not wilt
Email marketing can get cluttered quickly. Old lists, unengaged subscribers, and dated templates can quickly drag down performance.
Start by decluttering your email lists. Remove subscribers who haven’t opened an email in months. Segmented lists help target engaged readers and improve open rates dramatically.
Try a fresh email template. Keep things clean, modern, and mobile-friendly. Personalisation always helps. Even small touches like a spring-themed email header can breathe new life into your emails.
Email declutter checklist:
- Prune your subscriber lists
- Segment audiences for better targeting
- Freshen up your email design
Time to get tidying
Refreshing your online presence doesn’t need to take forever. Small, focused changes can create big impacts. Start with these easy steps and watch your brand bloom again this spring.
And remember, if you need a little help sweeping out the cobwebs, we’re always here to lend a hand.
Ready for a spring refresh?
Book your free marketing audit today by contacting your nearest Nettl partner.
