From what you’ve said, you don’t need to allocate much of your budget to your website
You should allocate some of your budget to improving your website
You should allocate a high proportion of your budget to improving your website
From what you’ve said this isn’t suitable for your project
Worth considering for local targets and a physical trading location
Perfect as a low cost solution for physical locations with a local target market.
From what you’ve said this isn’t suitable for your project.
Perfect for Improving organic rankings over time
An area to consider investing in, but requires a longer term before seeing results
Albeit an important area of investment for every business, SEO doesn’t provide the instant results you’d like.
From what you’ve told us your target customers are not engaged with social media
An organic social media package would be a medium term benefit.
Social media Adverts would help you target your specific audience quickly.
PPC isn’t a suitable tool for your project
It might be worth investing some of your budget in PPC
If your budget allows for it investing in PPC would generate immediate results.