Forget guerrilla marketing…
2022 is the year of the tiger
It’s in the eyes. Focus. Determination. Intent. The world’s most powerful go-getter. The biggest cat on the block. Organically adorned with war-paint, this magnificent creature wears its Game Face with pride.
The lion may hold the crown but when it comes to confidence, the tiger is king.
Time to bring your Game Face
Be honest. Did you keep in touch with your customers enough last year?
Promise to contact them more this year? You’re 42% more likely to keep a resolution if you write it down+. And even more likely if you declare it publicly.
Time to bring your Game Face.
Publicly pledge to reconnect with customers. Treat them to regular updates. Hunt for fresh orders. Tempt back lost clients. Starting with a new year campaign.
Win €500 of marketing
If you are ready to commit to your marketing pledge, we are here to support you. How would €500 of marketing help you make tracks?
We are giving away €500 of marketing every week throughout January and February.
What could you do with yours?
Nothing sells like print. That’s why you can redeem your marketing credit towards any idea you’ll find within our carefully curated PRINTING PLAYBOOK of proven marketing and essentials.*
Not sure where to start? Simply get in touch with your local studio. They will work with you to realise your pledge. Our experienced marketers can help you plan your campaign to ensure the most bang for your buck.
How can I join in?
It’s easy! For your chance to win €500 of marketing, share a photo of your Game Face and announce your #GameFacePledge.
Hold our tiger mask flyer up to your face and take a selfie. Or ask a friend to take your picture.
You can snap a photo or record a short video. Videos not only get more views, but they also give you a better chance of scoring performance points! Go on, channel your inner Shere Khan, Tigger, or Joe Exotic.
Share on social media and announce your pledge. Your pledge can be anything you like. Remember to give us a mention and use the hashtag #GameFacePledge. We’ll announce the winners each week.
What will you commit to in 2022 to get back on track?
“Our website will accept online bookings from the summer”
#GameFacePledge
Game rules
How will we pick?
Our panel of judges will award each weekly prize to the most deserving entry. Awarding criteria includes:
- Best background / location
- Popularity / views / shares
- Most interesting pledge
- Fun factor
How will we notify the winners?
We’ll announce the results each week on our social media platforms.
How many entries per person?
There’s no limit to how many times you can enter. But each week we’ll be looking for quality, not quantity.
What could I spend the €500 on?
If you’re one of the lucky winners, you can spend your winnings on a new piece of printed marketing, like these.
Flyers
Engage audiences and raise your business profile with your own flyer-driven social media campaign.
Booklets
Display products and services in a professional looking booklet, and earn the trust of would-be customers.
Folders
Present information, estimates, quotes or tenders in a smart folder to make a great first impression.
Expo Displays
Create a colourful, eye-cathing display at your next exhibition with printed fabric displays and backdrops.
Why should I be using direct mail?
Direct mail cuts through the digital noise. In a world where our email inboxes are full before we’ve finished our morning coffee, an unexpected flyer or booklet arriving in the post is somewhat of a novelty these days. Direct mail can take many forms. Booklets. Flyers. Postcards. Leaflets. Whatever format you choose, your direct mail campaign will be backed up by some pretty impresive statistics;
87% of people consider mail to be believable, compared to 48% for email.
70% of people said direct mail gives them a better impression of a business, compared to email.
In 2020, a record 96% of all mail was engaged with.
Talk to your local Nettl studio about how to best use direct mail as part of your next marketing campaign today.
Sources: Royal Mail MarketReach, Neuro-Insight, 2018, JICMAIL, Q2 2018 – Q2 2020
Get my Game Face
Want to join in but don’t already have your tiger face flyer?
Contact your local studio, or print your own mask below to get started.
The small print
By sharing your content, you’re agreeing that you can be featured in our competition gallery. We can share your photo or video on social media platforms, via email marketing or on our websites and you allow us to use your image for promotional purposes.
You may enter as many times as you like. All entries must be received by 25/02/2022. Your entry may be posted on social media, although we reserve the right to choose not to show it. The judge’s decision is final.
*The marketing voucher can be used on any product in our Printing Playbook. The voucher may not be redeemed on artwork, carriage, or digital products. The prize can be redeemed until 30/03/2022 at a participating Nettl studio.
The competition is running in the Republic of Ireland, US and the UK. Weekly prizes will either be €500, $500 or £500, depending on where the winner is located.
