Backlinks can get a bad rep, but they’re not all bad. The thing is, they’re not all GOOD either. Got toxic ones holding you back? Give your backlink profile some love & watch your website traffic soar!

We spoke to Katie Elliott, Head of Fundraising and Marketing at Westbank, about how they promote the charity, raise awareness of their services, and their challenges.

Welcome to the 2nd edition of The Greenroom: A fusion of articles inspired by business, marketing, self-development, well-being & creativity.