7 Steps to Summer Marketing Success

 approx 4 minute read

Turn up the heat

Ah, summer—the season of sunshine, quality time, and ice-cream-van chimes.

On a side note, ice-cream-van music – Marketing genius!

Anyway.

Did you know that summer is also a fantastic time for businesses to turn up the heat on their marketing efforts?

There are many reasons for this…

With longer days and a relaxed vibe in the air, summer offers a prime opportunity to connect with your audience in meaningful ways.

The warm weather and vibrant atmosphere create an environment ripe for engagement and brand promotion.

But that’s not all.

The relaxed vibe means people are more likely to be seeking out new experiences.

We are generally more open to discovering new products and services.

And overall, people tend to spend more money in the summer than in any other season.

So what do you have planned? No, not 2 weeks in Lanzarote. What marketing do you have planned?

Captivating campaigns? Seasonal promotions? Engaging content?

You’d be forgiven for thinking now could be the time to take a break. Not true. Now is the time.

Summer provides a fertile ground to boost brand visibility, forge stronger customer relationships, and drive online sales.

We’ve collated 7 simple but sizzling multi-channel marketing ideas to help you boost sales this summer.

So put that beachwear back in the drawer and let’s get ready to make hay while the sun shines.

#1 Launch seasonal promotions & discounts

Offer exclusive summer promotions and discounts to incentivise online shoppers.

Bundle related products or services together and provide a discounted package price.

If discounts are difficult, maybe just group together a page of popular products right now.

If you run a service-based business, focus on the kind of work that’s in demand around this time.

Consider highlighting seasonal products or limited-time offers on your website’s homepage and social media channels.

Promote these discounts through eye-catching promotional print materials, such as flyers or posters.

Make sure your signage and displays reflect the positive summery vibe.

#2 Create seasonal content for your website

Produce engaging and informative content centred around summer-related topics.

Develop blog posts, articles, or videos that highlight summer trends, tips, and guides relevant to your customer.

You could share valuable insights, DIY ideas, things to do, summer recipes, travel tips or seasonal advice.

Optimise your content with relevant keywords and share it across your website, blog, and social media platforms.

This will help drive organic traffic to your site, establish your business as an industry authority, and boost online sales.

#3 Implement local SEO strategies

Optimise your online presence for local searches by focusing on local SEO strategies.

Update your Google Business Profile with summer-specific information, such as extended business hours or special events.

Upload pictures of seasonal products, projects, services, or events.

Include relevant keywords on your website and blog content that are specific to your location and summer-related activities.

Encourage customers to leave positive reviews and ratings.

These play a HUGE role in attracting local customers and boosting online sales.

If you’re looking for a smart and efficient way to manage your local SEO, check out our SEO Console.

#4 Host an event or webinar

Plan a summer event or webinar that aligns with your business niche or target audience’s interests.

Provide valuable content, expert tips, or product demonstrations during the event.

Consider partnering with other businesses or influencers to expand your reach. Offering expert talks is one of the most effective ways to attract delegates to an event. Although don’t skimp on the goodie bag!

Promote your event through all means possible: Flyers, posters, paid search, email, social media, and your website.

If you decide to go for a webinar, great ideas can include guest speakers, guides and overviews.

Alternatively, perhaps you have industry insights you can share. Recent survey results can provide a captivating talking point for the right audience.

Hosting an event or planning a webinar can be time-consuming.

But done well, it will help you establish authority, build trust, and nurture your community.

#5 Run a summer-themed social media giveaway

Organise a summer-themed giveaway or contest on your website or social media platforms.

Encourage participants to engage with your brand by liking, sharing, or commenting on your posts.

Offer attractive prizes such as exclusive products, experiences, or discounts.

Acknowledge and reply to any engagement. Human touchpoints and conversations are key.

This not only generates excitement and increases brand visibility but also creates a sense of community.

Participants will be encouraged to explore your products or services, and even share your content if they like what they see.

#6 Leverage influencer marketing

Collaborate with influencers or micro-influencers who align with your brand values and target audience.

They can promote your products or services through their social media channels, blogs, or vlogs.

Develop a partnership or sponsorship program where influencers can create engaging content around your brand.

Stay relevant. Showcase how your offerings can enhance people’s summer experiences.

Effective influencer marketing can significantly increase your brand exposure, credibility, and online sales.

Influencers don’t always have to be superstars. You can find smaller accounts with loyal followings in most niches and areas.

Sometimes all it needs is a little imagination to connect the dots between a popular account and your target market.

Want to learn more? We hosted a webinar about SEO and influencer marketing.

#7 Use retargeting & email marketing

Retargeting is a very powerful tool. When partnered up with a good landing page, email marketing, and analytics, you get a dream team of potential.

First, you will need a good landing page, ideally with some kind of value offering or data capture.

Then, with enough data, you can implement retargeting ads to reach potential customers who have previously shown interest.

Remind them of their initial engagement and offer personalised discounts or recommendations.

Additionally, leverage email marketing to nurture existing customer relationships and showcase summer-themed promotions or new arrivals.

These seasonal ideas, when chained together consistently, can provide a springboard to summer sales success for your business.

Would you like a hand implementing your summer strategy? Book a free call with one of our local experts.