7 unstoppable SEO trends for 2025

#1 AI driven search and content optimisation

AI isn’t just powering robots and sci fi films anymore.

It’s the puppet master behind search engines. Tools like Google’s Multitask Unified Model (MUM) are practically mind readers.

Translation? You need to stop cramming in keywords like a suitcase before holiday season.

Only deliver content people actually want to devour.

Action point: Create content that’s juicy and engaging. Solve real world problems. Use AI tools to sniff out trends but keep your content warm, witty and wonderfully human.

#2 Voice and visual search taking the mic

“Alexa, where’s the nearest gluten free pizza place?”

Voice search is louder than ever. Approximately 20% of internet users worldwide engage in voice search.

Visual search isn’t far behind. In 2025, people will expect to search by chatting or snapping photos.

They’ll want answers pronto.

Action point: Optimise for chatty and conversational queries. For visual search, make your images shine with clear alt text and solid structured data./span>

#3 E E A T and content authority

Expertise, Experience, Authoritativeness and Trustworthiness.

Or E E A T if you’re into the acronym life.

Google wants to serve up content from legit sources.

Your audience isn’t falling for dodgy advice either.

Action point: Strut your stuff. Highlight your know how with detailed author bios. Add industry badges. Earn backlinks from trustworthy sites.

#4 User experience and Core Web Vitals

Waiting for a slow website is painful. And no one has the patience for buffering these days.

If your site crawls or confuses, users and Google will ghost you.

Core Web Vitals are the referee making sure your site stays in the game.

Action point: Speed it up. Smooth it out. Focus on fast loading times, mobile friendliness and easy navigation. Run regular check ups to keep things running like clockwork.

#5 Sustainable SEO and ethical vibes

Sustainability isn’t just fashionable. It’s expected.

Search engines are leaning towards sites that walk the ethical walk.

Authentic and transparent brands are winning hearts and rankings.

Action point: Show off your green side. Be open about your sustainability efforts. Steer clear of shady SEO tactics. Authentic beats sneaky every time.

#6 Video content stealing the spotlight

If a picture is worth a thousand words, a video is basically a blockbuster.

You know, from when Blockbuster was king.

Short clips, how to’s and behind the scenes peeks.

Video is the VIP in content marketing.

Action point: Lights. Camera. Action. Add videos to your content lineup. Optimise titles and descriptions. Include transcripts so everyone can join the party.

#7 Local SEO and ultra personalisation

“Near me” searches are sticking around. And so Local SEO is vital.

In 2025, Google’s algorithms are becoming smarter at delivering hyper-local results and personalized experiences.

This means businesses have an even greater opportunity to stand out in their communities.

Action point: Keep your Google Business Profile sparkling. Sprinkle in local keywords. Make sure it is accurate and updated regularly Encourage satisfied customers to leave glowing reviews. They’re a trust signal that matters more than ever..

The fundamentals still matter most

Trends come and go quicker than viral dances. Human nature? That’s the same old song.

Marketing, and algorithms, change fast. People don’t.

The same psychological triggers still work today. People crave answers. And value.

No matter how flashy local SEO agency trends get, success still stands on solid ground.

Well structured and uniquely helpful. User focused content.

Mix that with smart trend adoption and your business will be moonwalking to SEO success in 2025 and beyond.

Keen for your business to stay ahead of the SEO game?

Have a chat with your local Nettl studio about harnessing the power of our central SEO team. Start now by getting a free SEO audit.