Refresh to Impress
approx 6 minute read
Why planning a brand refresh could be the best thing you do this December
As the year winds down and many of us embrace the seasonal lull, businesses often find themselves at a crossroads.
December isn’t just about wrapping up projects or indulging in festive cheer, it’s also a golden opportunity to step back, refresh, and reset.
With the new year just around the corner, there’s no better time to consider a brand refresh.
A new guiding light for the year ahead.
A brand refresh can be pivotal, not just for how your business is perceived externally but for how it inspires everyone involved, from customers and prospects to your team.
Let’s dive into why giving your brand a little TLC now could make all the difference for 2025.
The power of first impressions
Your brand is often the first thing people notice about your business.
It’s your logo, your website, your signage, but also your tone of voice, your messaging, and the overall vibe you put out into the world.
If you’ve been using the same branding for years, it might feel a bit stale or no longer aligned with your business’s vision.
Worse, it could be missing the mark with your audience.
But don’t worry, a refresh doesn’t mean starting from scratch.
It’s about keeping what works and giving everything else a touch-up.
Logo Design: More than just a pretty picture
Your logo is the cornerstone of your brand.
It’s the symbol that will appear everywhere, from favicons to billboards.
A strong, modern logo is memorable and tells your audience exactly who you are.
Refreshing your logo doesn’t mean throwing everything out and starting over (unless that’s what you want. Or you’re Jaguar).
It might just be a case of tweaking the typography, brightening the colour palette, or refining the design to feel more contemporary.
Sometimes, it’s the smallest changes that make the biggest impact.
A new font here, a splash of colour there, and suddenly, it’s like your logo has had its morning coffee.
Some of the biggest brands have consistently evolved their logos over the years while staying true to their roots.
Your logo can do the same, a little bit of heritage, a little bit of innovation.
Website: Your digital shopfront
Rebranding is the perfect excuse to take a long, hard look at your website.
If your site hasn’t had a facelift in a while, it could be doing more harm than good.
A clunky, outdated site can make people click away faster than you can say “refresh.”
Snap judgments are everything.
Your website needs to be visually appealing, user-friendly, and optimised.
Think of your website as the front window of a fancy department store.
Does it invite people in, or does it make them walk by and think, “Meh”?
Use this opportunity to align your website with your refreshed branding.
Give it a sleek new look, streamline the user experience, and make sure it tells your story in the best possible way.
Look at everything from your homepage layout to those all-important call-to-actions.
Are they grabbing attention? Is it easy to do what you want to do, or find what you are looking for? Or are the pages confusing?
Most importantly, is your website converting? If not, now’s the time to fix that.
Pop into one of our local studios to talk through the details. Or get an instant estimate online in just a few seconds.
Signage: Standing out in the real world
Let’s not forget the physical world.
Your signage is often the first interaction people have with your brand, whether it’s a shopfront, an exhibition stand, or a delivery van.
Is it doing your business justice?
Refreshing your signage can breathe new life into your business’s physical presence.
A cohesive look across all your physical touchpoints will make sure your brand stands out wherever it’s seen.
Messaging: More than just words
It’s not just about how your brand looks; it’s about how it sounds too. It’s about how it all feels.
Your messaging is what ties everything together. It’s how you communicate with customers, prospects, and even your team.
Even the way you answer the phone or greet people is a branding choice.
Ask yourself: is your tone of voice consistent? Does your messaging really capture who you are and what you stand for?
Now’s the perfect time to audit everything from your email templates to your social media bios.
Every word should reflect your refreshed brand’s personality.
The ripple effect: Team and customer morale
A rebrand doesn’t just make you look good on the outside. It can also boost morale within your team.
A fresh look and feel can spark excitement and pride, reminding everyone why they love being part of your business.
For your customers, it shows you’re confident, proactive, and ready to embrace the future.
It tells them you care about staying relevant and giving them the best experience possible.
In a crowded marketplace, that kind of energy stands out.
Who doesn’t love a brand that feels like it’s got its act together?
Seizing the moment
December is the perfect time to hit pause, reflect, and plan.
With many businesses slowing down for the holidays, it’s a great moment to let ideas simmer and settle.
Use this time to figure out what’s working, and what’s not.
How can your brand evolve to meet the challenges and opportunities of the year ahead?
Brand refresh checklist and planner
To help you get started, here’s a handy checklist to guide your planning:
Step 1: Evaluate your current brand
- Take a look at your logo, website, signage, and messaging. What feels outdated or inconsistent?
- Print everything and lay it all out in front of you. What stands out?
- Ask for feedback from customers and team members about your brand’s strengths and weaknesses.
- Ask people who haven’t heard of the brand what they think it might do.
Step 2: Define your goals
- What do you want your refreshed brand to achieve? A fresh look? Better recognition?
- What target market would you like the brand to appeal to?
- What adjectives would you like your rebrand to be associated with?
- Make sure your goals align with your business’s long-term plans.
Step 3: Check name and domain availability
- If you’re thinking of changing your business name as part of the process, check if your preferred name and domain are available.
- Don’t forget to look up social media usernames too, consistency is key.
- This is a bold step. Ensure you have the means to communicate this change effectively.
- Remember to communicate the change to Google so that you don’t lose equity.
Step 4: Create a visual and messaging plan
- Create a mood board that communicates your desired vibe.
- Draft new messaging that reflects your refreshed brand’s personality and vision.
- Update your logo, colour palette, and overall design, to align with that vision.
- Ensure every touchpoint, from email signatures to packaging, is on brand.
Step 5: Plan the rollout
- Update your website, signage, and marketing materials. Either all at once, or in a phased process.
- Announce your refresh to your customers and team members.
- Use social media to build excitement and share the story behind your refresh.
- Use the changes to help communicate your brand story as part of your marketing activity.
A brand refresh isn’t just about looking good, it’s about feeling good too.
By updating your logo, website, signage, and messaging, you’re creating a brand that feels fresh, modern, and ready for whatever comes next.
And with 2025 on the horizon, now’s the perfect time to make it happen.
So go on, use this December to set your business up for a brighter, bolder future. Your brand’s next chapter is waiting.
Want to brainstorm ideas? Book a discovery session with your local studio.
