Business cards are the most cost-effective and useful direct marketing tools for any business
Despite the spread of digital communication – business cards are more popular than ever before. Your business card needs to be memorable and stand out from the rest.
You only have one chance to make a good first impression – so here are 3 top tips to ensure your business card stands out…
1. Choose a quality business card stock
Your business card should be like a firm, strong handshake.
Have you ever shaken someone’s hand but been met with limp wristed fingers? Rather an uncomfortable feeling right? It’s the same with a business card. A thin, flimsy card gives an impression of weakness, a thick business card gives the impression of stability and strength.
Don’t cheap out on stock, go thick and we recommend a minimum of 350gsm.
At Nettl we have a range of business card stocks, sizes and finishes to help your brand stand out.
2. Don’t cheap out on print quality
For a quality printing option, we recommend offset printing.
We recommend this because offset provides superior image and colour quality that is sharper and cleaner than other printing options.
At Nettl, not only do we offer you the best price for your offset printed business cards, our offset printing process is better for the environment. This is because as we gain greater efficiency from gang run printing all print orders (from throughout New Zealand) on our new Komori A1 offset printing press. Meaning we produce less waste and use less energy than other traditional printers.
So not only are you doing your part for the environment by printing with Nettl, you’re getting the best possible print quality, for the best price.
2. Don’t cheap out on print quality
For a quality printing option, we recommend offset printing.
We recommend this because offset provides superior image and colour quality that is sharper and cleaner than other printing options.
At Nettl, not only do we offer you the best price for your offset printed business cards, our offset printing process is better for the environment. This is because as we gain greater efficiency from gang run printing all print orders (from throughout New Zealand) on our new Komori A1 offset printing press. Meaning we produce less waste and use less energy than other traditional printers.
So not only are you doing your part for the environment by printing with Nettl, you’re getting the best possible print quality, for the best price.
3. Design a memorable business card
You only have one chance to make a good impression!
Business cards are generally 90x55mm in size so it’s important to declutter and not include the kitchen sink. Keep your business card simple and only say what needs to be said.
Generally a business card includes business information such as a logo, address, website and social network profile. It also includes a person’s name, position, email and phone. If you’re comfortable with the idea of your face on your business card, then why not include a photo? It can help your business card be memorable and stand out from competitors.
So if you’re starting out in business or thinking of refreshing your brand, then don’t hesitate to contact your local Nettl studio. Our talented designers can create a memorable business card that helps you and your brand really stand out.
A Small Gallery…
To show you some creative business card design
A business card makes your brand more memorable – if done right.
So that’s why we’ve pulled together a gallery of eye-catching business cards from our graphic designers. These have been created to help their customers brands make a lasting impression.
Like what you see? Want your business card to make a lasting impression? Contact your closest studio.
Other creative uses for business cards…
Establishing and growing a business is a lot of hard work. Business cards can make the process a little easier. They are versatile, enable you to create a distinctive statement and aid in brand awareness. So we’ve compiled a list of creative ways you can use business cards to help market your business…
Appointment Cards
One of the most popular uses for business cards is an appointment card. That’s because they are an affordable way to remind customers of upcoming meetings while making sure they have your contact information.
Loyalty Cards
Loyalty cards encourage repeat business – and that’s always good for business! Business cards are the perfect size for a loyalty card as they can be easily stamped or punched, fit nicely in your customers wallet, therefore easy to hold on to.
Referral Cards
Hand out referral cards to your best customers so they can give them to their friends and family. Offer a special discount or free gift with purchase if they present they come in and present the card, don’t forget to say a special thanks to the referee!
Coupon or Discount Cards
It’s quite common for business cards to include a coupon or discount. It’s a great way to entice new customers to buy from you.
Raffle Cards
A business card is a cheaper alternative to an actual raffle ticket. If you allow plenty of space on the card to enable people to write their name and phone number on the card. Then you can identify the winner by name instead of a number!
Information Cards
Information cards can include a calendar, a map, your range products, services, promotions or events – just about anything. Just remember these cards are relatively small, so avoid the clutter.
Event Tickets
Business cards will make awesome event tickets because you can print the event description, venue information, date and time of the event.
Other Uses
Other popular and creative uses for business cards include bookmarks, clothing labels, price tags, vouchers, and RSVP cards!
Do you have a design ready to go?
Order your business cards online or if you would like your business card to stand out, and have your brand be memorable then don’t hesitate to contact your local Nettl studio
