WHATS A RACK CARDS SHE ASKS?
They can be anything you want them to be.
You say mailer, we say postcard. You call it a flyer; we call it a Rack Card. Other common names for Rack Cards for rack cards are: Brochure cards, Leaflets, Brochures, and Cards. They’re all just rectangles and squares. Maybe you have an event where you can hand them out, maybe you want to post them in mailboxes or create a stunning promotional piece, we’ve got all your options covered with Rack Cards!
You may recognise Rack Cards as tall and narrow promotional pieces that fit nicely in a display. They are often used to target prospective customers or guests in areas with heavy foot traffic, like a tourist kiosk, tradeshow, or conference and drive people to your website.
So why would you want a Rack Card over a traditional folded leaflet? Well, Rack Cards are generally cheaper to print than folded leaflets. Rack Cards are made of thicker stock so people generally keep them around longer too. Rack Cards are to the point and eye catching, so having a rack card professionally designed costs less because it’s one sliver of paper, usually double-sided; not three panels that are double-sided, like a brochure.
Rack Cards are also more economical to print since, again, it’s just one panel on two sides. If you really want someone to keep your information handy, a Rack Card boosts that chance. “The paper they’re printed on is heavier. People will pick up a Rack Card and flip it over, look on both sides for information.