Believe it or not, Summer is upon us. Give or take a few weeks.
Who goes by the official seasons now anyway?
The point is, warmth beckons. Igniting opportunities for your business to bask in its sunny glow. Don’t be left in the shade.
Now is the perfect time to make sure your business gets noticed.
In this guide, discover 8 dynamic strategies, each accompanied by a myriad of marketing tactics. From networking to social media, outdoor advertising, direct mail, and beyond. We’ve curated a comprehensive toolkit to elevate your summer campaigns.
Kick things off with our growchart to pinpoint a suitable
strategy for you. Uncover exclusive offers on seasonal
favourites and innovative ideas. Plus our ‘cherry’
on the cake: We’ve got some fabulous savings in our
Fabric Exhibition Range – (see page 3 for details)
The start of summer is a splendid time to freshen up your eCommerce website. Warmer, brighter days have a hugely positive effect on people’s moods. Capitalise on these good vibes by updating your website with summery graphics, featuring a summer sale, and using summer themed emojis in your email subject lines and social media posts.
Once your eCommerce website has a new summer wardrobe, you’ll want to show it off, right? Channel more summertime surfers to your website with pay-per-click (PPC) advertising. Your advert will be shown to potential buyers, just as they’re searching for the products you sell, but you only pay when a user is placed on your website.
Read more at:
nettl.com/nz/pay-per-click
If the idea of networking brings you out in a cold sweat, we have good news for you. It doesn’t have to be awkward. Or boring. Networking can take many guises.
Consider hosting a summer BBQ and inviting people from the local community. Form partnerships with other businesses and organise an event in a local wine bar or cafe on a mid-week evening. Or hold a summer-themed workshop or class, such as gardening, outdoor yoga, or DIY crafts.
These ideas will not only help you make new connections and attract potential customers, but also position your business as a valuable resource within the community. Plus, you might just have some fun.
a good way of course. We’re not encouraging tawdry gossip here! Local referrals are essential for tradespeople. In fact, many rely solely on this marketing strategy to generate new business. Try hanging a banner outside of the premises you’re working on. So passers-by can see who’s responsible for the excellent handiwork. Whilst you’re there, drop some leaflets into the surrounding houses too.
For people who’d rather talk about you online, make sure you request Google Reviews from happy customers. We have a clever solution for monitoring, tracking and responding to all online reviews.
Read more at:
nettl.com/nz/seo-console
People love to share.
Their jolly exploits on social media that is. Food. Not so much. Create a fun Instagram-worthy feature for your followers to engage with and… BOOM! Your brand will be shared across social media without you having to do anything. If you have room, then Fabric Booths are a popular selfie setting. Or, if space is limited, try a selfie-frame or a cut-out figure to create a fun scene.
Oh. And people also love free stuff. Why not get some summer themed branded merch to give away in a social media competition?
Custom t-shirts, baseball caps and water bottles would all look great with your logo or slogan on.
Entries can be exchanged for likes and
follows to grow your social media reach.
Need help managing your social profiles? Discover our tailored social media management packages at:
nettl.com/nz/social-media
Looking for branded giveaway ideas? Head to
promobynettl.com
Warmer, sunny days will draw more people outside. If you’re a retailer or own a hospitality venue, now’s a great time to invest in some outdoor signage to capitalise on this higher footfall. Advertise a special summer menu, alfresco events, or simply raise brand awareness in your local area.
Explore outdoor weather options for enticing ways to expand your audience.
Channel some summer holiday vibes by sending travel-style postcards or mailers to your customers and potential clients.
They could showcase your work, products or venue. Include a special offer or voucher code to increase engagement and keep track of your ROI.
Make it stand out from other post by using a special finish, like gold or silver print, or have fun with an unusual design. A leaflet disguised as a mini picnic basket, anyone? Or a booklet that looks like a travel catalogue.
People will be looking for things to do on sunny weekends, light evenings and during the school holidays. If your business lends itself to putting on events or hosting guests, use this to your advantage in the summer months with some local SEO. Tailor some of your content to include recommendations for local summer activities and attractions. This can help attract local audiences searching for things to do, or places to eat, in their area during the summer months.
Read about our SEO packages at
nettl.com/nz/seo
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