How and why to do a Review Request with SEO console
How to improve your rating
Did you know that as much as 69% of consumers don’t trust online reviews older than 3 months? Recency of feedback is crucial. As a consequence, you’ll need to get as many reviews as you can.
Search engines and review sites reward a higher number of reviews, too. Google collects and scores your reviews in order to determine your position in search results: more reviews, better ranking.
TripAdvisor often ranks a 4-star location with loads of reviews higher than a 5-star location with fewer reviews.
This means that you always need to encourage your guests to leave new reviews about your venue. How? Review Request emails help increase the number of positive reviews your business receives per month by up to 40-70%.
How do Review Request emails work?
Review Request is an email that is sent to your visitors a day after they have visited your location.
They are then asked to choose between 2 positive smileys or 2 less than positive ones (see example image below).
A guest that clicks on one of the two (green) positive ones is redirected to a review site of your choice.
The guests that click on one of the 2 (red) negative ones can be sent to a private survey directly, not to the review site of your choice, so you can learn from it and handle the complaint discreetly.
In this private survey they can let you know what they didn’t like as much as apposed to what they did.
If they leave their personal information you can talk to them one-on-one.
How to create your review request campaign
It’s good to ask your visitors, to leave a review. This will boost your online reviews and therefore your online reputation.
You’ll need to start with your own database (a list of e-mail addresses for existing customers). Then,
- Head to nettl.com and sign in to your account
- Click on the SEO console app in the dashboard
- Click ‘See Location Details’
- Click ‘Review Request’
- Create a campaign
Step 3. See location details
Step 4. Review Request
Select the platform you wish to receive more reviews for. We recommend to use Google, since its growth, visibility and usage is increasing dramatically. We automatically lists the platforms that are linked in your Reviews account. We only show platforms that allow reviews to be written for.
Remember you can redirect the negative feedback to a private email, so your review channel wall can be cleaner and you have the opportunity to reach out to these visitors. We recommend to have an eye on those negative feedback because it’s the key for improvement and success.
Or you can choose to send the negative feedback to the platform. the latest addition is redirecting to a custom URL, which means you can setup your own survey (for example) in order to receive useful feedback.
In the Campaign Setup you will only be able to edit the top image. The text must be the same for all locations, so the language can be automatically adjusted depending on the language of the user. We’ll manage when to send out the campaign and optimise the e-mails, in order to improve the performance of the e-mail campaign.
Next you will be shown a summary page where you can check all of the settings. You can start the campaign automatically, or start it later.
You can change the top image in the template
Review Request FAQs
When do the requests get sent?
The message will always be sent the following day of the Login, at 11:00 in the morning. So assume you login at 23:40 PM you will receive a review request the following day at 11:00 AM.
You are able to delay the message with 1 day, 1 week or 2 weeks. We will manage the timing of the campaign and guarantee the best open and click rate possible. We might change the delay or delivery time, depending on analytical data.
Can I change the template?
It’s not possible to change the template (Text) since it will automatically be sent in the correct language of the receiver. This is only possible when the text is not editable (Static). Conversion is key therefore, we have made the decision to keep the e-mail static. However, the venue owner can upload its own header image.
Note: This is how all the large review and booking platforms are managing review e-mails, non-customisable.
How many emails will people receive?
Reviews will only send one Review Request to the visitors. As for now we will not send reminders. this might change in the future, but we will always inform you beforehand. Again, conversion is most important, so if we can improve the amount of reviews written by sending a reminder we will build it.
Also, there is a limit of emails sent, this to save our emails from going to spam (unique e-mail address). If multiple request are sent (one-off campaign), it will only send the first review request. The send limit is set at once per day.
Can I choose a different review platform?
All connected review and booking platforms that are setup in Reviews are options on Review Request. We have removed (hidden) platforms that don’t allow public reviews. For example: In booking.com you can’t write a review without completing a stay at the hotel (+booked via booking.com). Therefore, it’s not possible to send a review request from this platform.
If you have any further questions, please contact your local Nettl studio.
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