Just like Ant and Dec, SEO & Content Marketing go hand in hand. Without the other, it just doesn’t seem to work as well. As we all are well aware, Covid-19 has turned our world upside down in more ways than one. For small to medium-sized businesses this is a trying time to say the least. Your business may be temporarily operating to a lesser extent, but Google most definitely isn’t.
This is why it is vital to stay on top of your marketing game during Covid-19. We believe that focusing on your SEO and Content Marketing will not only benefit your business in the long run, but also in the interim. By nurturing and focusing on your Content Marketing and SEO now, you are preparing your business to be at the top of its game when business returns to usual.
Here’s our top 5 reasons why investing your time and efforts in content marketing is the best thing for the health and wealth of your business right now and for future success.
As the saying goes “Content is king” and in our current climate, this couldn’t be more true.
As customers, we are inundated with content about Covid-19; so much so that it is nearly impossible to capture our attention with a unique outlook. More so than ever before, it’s very important that, as a business, you plan your content. Look at how your customers have evolved and pivoted to this new normal and pivot with them. Use Google analytics and google trends to get a deeper insight into their new habits and behaviours and give them something interesting and engaging to think about. This will not only drive brand recognition among your customers, but it will also do wonders for your SEO. Remember, SEO demands content and content marketing feeds that demand.
See what your competitors are doing and do it better. Or do something entirely different.
Stand out from the crowd, don’t blend into the background. Put your creative thinking cap on and brainstorm what content would generate a conversation among your customers. Grab your audience’s attention and be the loudest in the room, not the meekest. If your content stokes enough fire within people, a conversation begins. This conversation generates backlinks for your website which is music to Google’s ears. Improve your SEO through unique content marketing and Google will love you and reward you for it.
You have researched how your customers have transformed their behaviours and habits, now use that information.
Tailor your content around this evolution. Produce content that will show how attentive you are as a business, give your customers a reason to stay loyal to you, while simultaneously improving your SEO. Thoroughly plan your content, curating content that is engaging, informative and tactical. Implement a keyword strategy to help you generate some attention. Keyword planning is essential for SEO, show that your content is first-page worthy. Planning out your key words for your content marketing won’t only help you now, but it will do wonders for your SEO in the long run. Take our word for it, we’re SEO experts.
Be consistent with your content.
Keep your customers entertained and interested across all of your marketing channels. Whether that is on social media, email marketing or paid advertising. We have all of this time on our hands now, so why not utilise it? Plan out how you want to market your business and curate brilliantly thought-out content for your marketing campaigns. Like your customers, Google likes fresh, up-to-date content. By producing relevant and consistent content, you remain front of mind with your customers as well as Google. Which in turn, once again, improves your SEO. It’s a win, win!
Put out the right message. Striking the right tone is vital.
The hard sell is not what people want nor need at this moment in time, so avoid creating content with that in mind. Studies have shown that as Covid-19 further infiltrates our lives, the public’s overall level of happiness has decreased. So, offer your customers content that will help them forget about their current worries, even if that is for only for a few moments. Your content should be authentic and genuine. Offer your customers with a sense of nostalgia and the prospect of hope. What can be and what will be when this all ends. Be kind and emotive when creating your content and put what your customers above your need to sell your products and services. That will come.
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