“It’s a familiar story but with the rapid growth of ecommerce, websites are one of the most crucial assets for any business.
As consumers become more savvy, convenience and ease of use becomes critical – if you can’t make a restaurant reservation within a couple of swipes on your phone while sitting on the bus you’ll move on, it’s as simple as that.”
Pilling concludes that the priority for Damson now is to ensure the website is constantly maintained and updated, keeping consumers engaged and ensuring Damson is front of mind.
“We have exciting expansion plans for Damson with new sites in the pipeline this year so our objective is to make sure our online presence reflects the exciting evolution of the brand offline,” he adds.
